1) WHY ARE WE DOING THIS?
We want to create a new standard.
At OptiGene, we’ve spent the last decade developing molecular diagnostics that deliver easy-to-use precisiondetection where it matters most, at the point of application. With farmers, growers, facing rising input costs, tighter regulations, lower yields, unpredictable conditions combined with pressures on meeting sustainability goals, the need for usable diagnostic tools has never been greater.
Now, with real-time pre-symptomatic disease and pest detection available in an all new intuitive, user-friendly platform, combined with the upcoming launch of our Grow Smarter Playbooks, OptiGene provides farmers, growers and agronomists the tools that can integrate into everyday agriculture.
✅ Evidence-based, data driven decisions
✅ Timely, targeted treatment
✅ Lower costs, higher yields, better sustainability
“We’re not just targeting a single problem, we’re redefining what’s possible in the future of crop management.” – Ross HaffendenCOO OptiGene
2) WHAT IS A PLAYBOOK?
Not a manual. Not a whitepaper.
The Grow Smarter Playbook is a field-ready decision guidebuilt around our MDX4A molecular detection platform. Each edition is crop-specific, practical, and backed by real-world data
The upcoming Winter Wheat Edition (developed with Ceres Research) includes:
• What to test: BYDV, Yellow Rust, Septoria & more
• When to test: Fungicide windows, growth stages, and weather triggers
• Why it matters: Avoid blanket sprays, meet IPM standards, protect yield
3) THIS IS JUST THE BEGINNING
We’re building Playbooks for:
• Potato
• Oilseed rape
• Grapevines
• Tomato
• Cucumber
• Strawberry
Plus more, and we’re looking for collaborators, pilot sites, and early adopters.
4) WE BUILT IT FIRST – AND WE’RE MOVING FAST
While others wait for symptoms or forecast models, our partners are already acting with diagnostic confidence.
✅ Easy to use Point-of-application testing
✅ Results in minutes and in real-time
✅ A Playbook that turns data into action
If you’re serious about yield, ROI, and input precision, The Grow Smarter playbook isn’t a nice-to-have; It’s part of your planning.
